A reusable founder tool
A structured way to turn research into evidence of customer commitment, then reuse the process for every idea you are considering.
01 / Frame
Start with a person, a moment of need, and the workaround they already tolerate. An idea cannot be validated until it is specific enough to be rejected.
02 / Evidence
AI can speed up discovery, but record only evidence you can trace to a source. Look across reviews, communities, job adverts, help centres and competitor complaints.
03 / Community map
Search the identity, incumbent tools, events, exact complaint phrases, and trusted creators. Score the communities you find; do not mistake a large audience for a useful one.
Score each row. Prioritise 7/10 or above.
04 / Offer
Your smoke test needs one audience, one clear outcome, an indicative price and one action that costs the prospect something small: time, attention, data, or money.
05 / Pilot
A concierge pilot can be manual. Its purpose is to reveal what must be repeatable before you build it.
06 / Decision